Market research surveys are an important tool in a modern company’s business strategy. Online market surveys can help you quickly and cost-effectively gather information about the company, target customers, target market and the competition. Whether your company is large or small, performing a market survey is important. Common types of market research includes:
- Customer research (e.g. satisfaction, demographics, attitudes, expectations)
- Brand awareness and reach (e.g. brand recognition, quality, associations, loyalty)
- Product research (e.g. offerings, pricing, new product concepts)
- Target market research (e.g. market size, growth, competitive positioning)
The information that is gathered about potential customers or target markets can be used as input for a marketing plan. Customer expectations and needs can be used to improve or adapt the company’s products and services. The results can be very helpful in satisfying existing customers and attracting new ones.